Barbara Pooley, Hull

The mistake

The shop's 'recent purchase' pop-up pulls the buyer's real name and town straight from the order record and displays it to every visitor, with no anonymization, sampling, or opt-out. It always renders the single most recent order rather than rotating through a queue or falling back to a generic message, so on a slow day when only one sale comes through, that same customer's name and item stay plastered on screen for every subsequent page view until another order finally arrives.